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Popular Brands May Brand the Brain
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Page: << Prev | 1 | 2 | 3 "A lot of mistakes have been made in the past not recognizing the different 'landscapes' of needs," Born said. The result: product roll-outs that have misfired, wasting the company's time and money while leaving consumers unsatisfied.
"Thus, this research -- taking individual needs more seriously -- may contribute to higher [consumer] satisfaction and better quality of life," Born said.
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There's more on how the brain works at Harvard University (www.med.harvard.edu ).
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Copyright © 2006 ScoutNews, LLC. All rights reserved.
Last updated 11/28/2006
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SOURCES: Christine Born, M.D., radiologist, department of clinical radiology, section MRI, University Hospital, Ludwig-Maximilians University, Munich, Germany; Paul Sanberg, Ph.D., director, Center of Excellence for Aging and Brain Repair, University of South Florida College of Medicine, Tampa; Nov. 28, 2006, presentation, Radiological Society of North America annual meeting, Chicago
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