More Young Americans Are Contracting HIV

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"To see people looking gaunt, skinny and skeletal, and to know that they were going to be dead soon," Johnston said. "It had a sobering effect."

The advent of antiretroviral drugs in the mid-1990s changed all that, however. "These days, for the most part, you can look at a person and not know that they even have AIDS," Johnston said.

That's making HIV seem like less of a threat to young people, said Martha Chono-Helsley. She's executive director of REACH LA, a Los Angeles-based nonprofit that helps disadvantaged youth understand and defend against threats like poverty, drug abuse and HIV.

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"They're in this age group that feels they are invincible -- that it's never going to happen to them," she said. "Yes, they're getting all these messages from public schools on HIV and AIDS, but they've never actually seen what HIV has done, up close and personal."

Chris Blades, one of REACH LA's young, black "peer educators," said he's seen a kind of nonchalance towards HIV among the gay or bisexual men of color that he counsels.

"On a daily basis, they don't see their friends suffering from it, so it's not a major threat to them," said Blades, 21. "They're in that whole mindset of 'Oh, it can't happen to me, it will never happen to me.'"

But there has been a recent, troubling spike in new infections among gay men, young and old alike. According to the CDC, the rate of new cases of HIV infection linked to male-male sex held steady at around 16,000 cases between 2001-2004, then suddenly jumped to 18,296 in 2005.

Johnston and Chono-Helsley both point to advertisements for HIV-suppressing medicines as one possible contributing factor.

"In gay magazines, you now see [ads with] buff, handsome men climbing mountains, with some kind of quote about how 'I'm not letting HIV get in my way,'" Johnston said. "It sends the message that you, too, can be hot, buff and handsome, even with HIV."

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