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FRIDAY, June 6 (HealthDay News) -- It's called "21 for 21," a college drinking ritual with deadly consequences.
Students down 21 alcoholic drinks on their 21st birthday, and, according to the largest study of its kind, researchers at the University of Missouri determined that many students jeopardize their health -- and their lives.
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"We have to really sit up and take notice regarding this phenomenon. This is a significant public health concern, and we need to attend to the ways in which we can get a better message out there," said Suzy Gulliver, professor of psychiatry and behavioral science at Texas A&M Health Science Center College of Medicine, who was not involved with the study.
Interestingly, women engage in the practice almost as often as men, according to the study, published in the June issue of the Journal of Consulting and Clinical Psychology.
And although the study didn't look at the health effects of such behavior, deaths have been reported, said study lead author Patricia Rutledge, an associate professor of psychology at Allegheny College in Meadville, Pa., who conducted the research while a research professor at the University of Missouri.
"We have reports of people dying from this going back several years," said Rutledge. "One young man, Brad, who died on his 21st birthday, consumed 21 shots in under 24 hours."
Three previous studies had looked at the ritual, but all were much smaller than the new study, Rutledge said.
For the new study, the researchers sampled 2,518 students, all of whom had already turned 21, at the University of Missouri in Columbia.
Eighty-three percent of the students said they'd consumed alcohol to celebrate this milestone birthday, and many said they had consumed excessive amounts of alcohol. Twelve percent of men and women reported consuming exactly 21 drinks, while an additional 22 percent of males and 12 percent of females said they'd exceeded that number.
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