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You Own It, You'll Eat It


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People seem to rationalize eating the expired yogurt just as many of us adopt the "five-second rule," which states that food that falls on the floor remains edible if it's just there a few seconds, Block said.

The new study has implications for health and safety, experts say, since it suggests that once products make it to consumers' homes, safety labeling such as the "Best Before" date begins to lose its meaning. According to Block, companies could help consumers by doing a better job of communicating information about expiration dates -- and not just when it comes to food.

"For example, many consumers do not know that sunscreen, condoms, fire extinguishers and medicine lose efficacy over time," she said. "Our research suggests that consumers may underestimate the risk associated with using products past their expiration dates, and for some products, this might have a negative consequence."

Text Continues Below



And what about foods? Fresh, edible products "don't suddenly go bad with overgrowth of bacteria and harmful substances on the expiration date," said Lona Sandon, an assistant professor of clinical nutrition at the University of Texas Southwestern. "But after that freshness date, bacteria may start to grow slowly and ruin the quality of the food."

Canned goods typically have a much longer shelf life, Sandon said, "but leave them too long and you get something that just doesn't taste right. If the can is not dented, bloated, or leaking, the ingredients are probably safe from bacteria," she said. However, "the texture and flavor of the food is likely to be poor. Things like canned tomatoes may start to become more acidic over time. This may not be harmful to your health, but it doesn't taste good."

More information

Learn more about food safety from Fight Bac.

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Last updated 2/2/2009

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SOURCES: Lauren Block, Ph.D., professor, marketing, Baruch College, City University of New York, New York City; Lona Sandon, M.Ed., R.D., assistant professor, clinical nutrition, University of Texas Southwestern Medical Center at Dallas, and spokeswoman, American Dietetic Association; June 2009 Journal of Consumer Research


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